I went to Trader Joe’s today for the first time ever. I’ve heard people raving about this store for years, but the big expansions into South Florida didn’t’ take place until I was already in Germany.
It’s kind of funny that I never had a chance to try any Trader Joe’s food until now, because some Trader Joe’s food is sold in Aldi stores in Germany. (A quick history: Trader Joe’s started out as a California-only store under a different name in the 1950s. It was renamed Trader Joe’s around 1967, and was American-owned until Theo Albrecht purchased the chain in 1979. Theo Albrecht is the owner of Aldi Nord.)
I digress. Amelie and I were trying to go to Target today, not realizing that all of the Target stores would be closed for Easter Sunday. It’s astonishing how quickly I have forgotten about everything being closed on Sundays now that I’m back in the United States. The Target we were trying to visit was only a mile or so from the Trader Joe’s, and it seemed like as good a time as any to have my inaugural visit.
I totally stole the next two photos from Yelp because I didn’t know I was going to write about this while we were in the store.
I’ve heard many people say that the Trader Joe’s aesthetic is very similar to the Aldi experience, but I think that Trader Joe’s is much closer to a Whole Foods type of store than Aldi. Still, the pricing of all the Trader Joe branded items is much closer to Aldi levels than Whole Foods. I was expecting Trader Joe’s to be more upscale than it was.
I liked the bag they put our stuff in. It’s been ages since I’ve been given a paper bag at any kind of a grocer.
We originally went to the store in search of some body wash for Amelie, and we found one that she likes in the store. The cookie butter cookies and the power-berry juice blend were total impulse buys.
It is not for nothing that they call cookie-butter “cookie crack.” That stuff is super-delicious. Some of you will know it as Speculoos or Spekulatius. It’s the same stuff. It is delicious, delicious stuff. The juice is also really tasty.
We also decided that we’re going to try some not-at-a-restaurant Indian food for dinner. We’ll probably trade rice- Amelie wants the Paneer Tikka Masala but doesn’t want the spinach basmati rice. We both want the naan though. I have been known to make a meal out of just naan and a mango lassi.
I don’t really have a well rounded closing for this post, so I’ll just show you a picture of this amazing dog we saw in Boca Raton today. He was so tiny, and he looked kind of badass with his tiny sunglasses on.
Have you been to Trader Joe’s? What do you think of it?