I finally got around to viewing some of the commercials from this year’s Superbowl, and this one just left me feeling unsettled.
About five months after I got back to the US, I talked about the level of insanely overwhelming choice in grocery stores here. At the time, I was still shopping the way that I did in Germany- one or two canvas bags of food at a time.
Since then, I’ve expanded my shopping a little bit, but not very much. I still carry canvas bags into the grocery store, but sometimes I take plastic bags away with me also. My grocery habits are more expansive than they were while I lived in Germany, but they’re still nowhere near what they were before I lived overseas. I’ve actually taken photographs of every load of groceries I’ve purchased in the past sixteen months, so maybe I’ll come back to that in a future post.
Since I got back, I’ve gotten a car and an apartment and all the trappings of American life- I’ve purchased a television and a vacuum, a microwave and a toaster. I’ve populated my apartment with furniture, although a large percentage of that furniture came from Ikea.
Here’s the thing, though- I’ve never felt truly comfortable with simple accumulation. Those who have known me for years know that I had a slightly anti-stuff mindset even before I lived overseas. I’ve always gone through cycles of decluttering, and of getting rid of stuff. My aversion to just accumulating belongings is borderline pathological.
Perhaps that aversion is part of why the Rocket Mortgage commercial leaves such a terrible taste in my mouth. It’s more than that, though. This commercial represents everything that I think is wrong with America’s consumer-driven, greed-centric culture.
“Buy a house so you can fill it with more stuff so you can support the economy so more people can buy houses that they need to fill with stuff.” Lather, rinse, repeat.
Maybe I’m in the minority here, but that cycle of buying and buying and buying doesn’t make me feel good. Even without getting into the environmental effects of this cycle, or the politics of finance, it just feels skeevy somehow. Buying to support buying to support buying feels so pointless, and basing a business model on the idea that other people should spend their money that way… well that just seems evil to me.
What do you think, readers? Is there a Mr. Burns type behind this whole endeavor? Or am I just overthinking it?